Fashion retail chain O’Neill have carried out wide ranging IT consolidation, in order to reduce 50 different enterprise resource planning (ERP) and customer relationship management (CRM) to 5 through a single ERP system.

The ERP system was procured from Lawson M3 and Liaison Technologies in 2011 for €6 million.

Richard Van der Hoek, integrations manager for O’Neill Europe, said “The big benefit is centralised data, so we are now able to inform countries quickly about cancelled colours, etc. The other benefit is all sales orders are also in one system,