Lenovo Group Ltd, based in China, is on track to become the world’s largest PC manufacturer, pushing Hewlett-Packard Co off the top spot.
Analysts expect that the company will see sales rise to take the top spot within the year, through a combined strategy of expansion into overseas market and dominance in home markets by sacrificing profit margins.
Other IT giants have moved away from a focus on sales to concentrate on increasing profit margins in a highly competitive marketplace.
Dickie Chang, an analyst at IDC in Hong Kong, commented: "HP, Dell and Acer have switched lanes in the PC race and passed the baton to Lenovo in terms of focusing on sales rather than margins".