Global giant General Electric has gained over $1billion in sales since it associated itself with the London Olympics.

GE became associated with the Olympics in 2006 as a partner and provided medical scanners and charging stations for electric cars.

Chief executive of GE, Jeff Immelt, said: “We are so global, it is a great global brand and it takes us to places that are important for the company: China, London, Brazil and Russia. These are all places where the company has a big footprint so the sponsorship has made a lot of sense for us."