Amazon has announced the creation of a London based hub from development and design.

The hub will be focused on the creation of new digital media products and will be located close to Silicon Roundabout.

Key areas include the development of TV digital services, games devices, smartphones and computers, as well as programming int5erfaces for new devices.

Paula Byrne, the new managing director of the development centre, said that: “Innovation is part of the Amazon DNA, and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices,”