Google has acquired Wildfire Interactive who provides social media marketing.

The company specialises in increasing brand presence throughout social media and provides a service platform for Twitter, Facebook, YouTube and LinkedIn.

While details of the purchase were not disclosed, the move comes as many large technology companies move to increase their social media offering.

Wildfire founders Victoria Ransom and Alain Chuard, said: “the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing”.