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Tesco prepares for mass dot.com store rollout

25 Sep 2012 12:00 AM | Anonymous

Tesco is preparing for a rollout of dot.com stores which allow customers to order groceries online.

Currently four dot.com stores exist but the supermarket giant is looking to expand with the creation of multiple new suits over the next year.

Online grocery shopping is predicted by trade body IGD to rise to 6 percent of all grocery shopping by 2016.

Ken Towle, Tesco's director of internet retailing, said: “We can see demand at least doubling.”

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