89.33 percent of UK web searches in October were made using Google, the lowest percentage in five years after Bing and Ask made strong inroads into the market.

According to web traffic monitors Experian Hitwise, Bing now has 5 percent of the market share within the UK.

The decrease in market share has come from a push on Bing by Microsoft in the winter months and the inclusion of the product on all Windows 8 operating systems as default.