Cloud provider Rackspace offer £12,000 worth of cloud computing resources to emerging start-ups.
The scheme called the Rackspace Startup Programme is expected to be offered from 2013 and will be aimed at companies that have been identified as having the potential to receive great benefit from cloud funding.
The cloud funding program has already been rolled out within the US and Australia, with Rackspace noting that London now represented a strong market for upcoming start-ups.
Rackspace company chairman Graham Weston said: "Whenever I come to London I feel tremendously energised and excited by the amazing start-up scene here".