Google has moved to increase its cloud market in Europe through the expansion of infrastructure-as-a-service (IaaS) infrastructure and the reduction of cloud storage costs.

Cloud storage costs have been cut by 20 percent with Google’s IaaS offering now undercutting the price of Amazon’s S3 storage cloud.

Google has moved to comply with European Union data compliance regulation and establish sites in within the EU in order to create close links to the European market, provide physical access to the company and ensure compliance with data regulation.