BYOD adoption is increasing in high-growth markets due to a ‘live-to-work’ ethos, according to Ovum.

The analyst giant said that the trend was being driven by a lower rate of mobile technology provision from within companies.

Research conducted across 17 markets found that 57.1 percent of full-time employees practiced some form of BYOD.

Ovum analyst Richard Absalom said: “Employees in high-growth economies are demonstrating a more flexible attitude to working hours, and are happy to use their own devices for work”.