Morrisons have stated that it is looking to accelerate its multi-channel delivery after poor sales over the Christmas period.

The failure of like-for-like sales appears to stem from the slow move of the supermarket giant to expand its online functionality.

Competitors including Tesco and Sainsbury's have managed to draw the lead on Morrisions in developing an online multi-channel approach.

In a statement Morrisons CEO Dalton Philips said: “our sales performance was lower than anticipated, but we have a strong business and significant opportunities to advance our strategy, as we accelerate our multi-channel offer".