Organisations will increasingly seek to monetise Big Data as the costs of managing and storing data rise according to Gartner.

Gartner’s prediction placed 30 percent of companies as looking to trade information in the near future. There is an expectation from analysts of a rise of data resellers to act as intermediaries during such transactions.

The selling on of data is controversial giving the sensitive nature of user information. This has led to government reaction with the US Federal Trade Commission subpoenaing large information brokers to reveal how they use information.