US industries including key players from within the electronic and IT sectors are mounting an extensive campaign against EU data protection, as Europe debates regulation modernisation.

A letter sent to key members of the US administration, including the; Secretary of State, Attorney General and US Ambassador to the EU, and signed by American Civil Liberties Union, the Center for Digital Democracy and the Electronic Frontier Foundation, highlighted a extensive industry lobbying campaign, to “limit the protections that European law would provide".

New technology including bid data, cloud technology and the use of social media has stimulated debate, with the EU looking at strengthening regulation amidst privacy concerns.