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Mobile sales triple within a year reaching £7.5 billion in 2012

28 Feb 2013 12:00 AM | Anonymous

M-commerce sales tripled in value in 2012, reaching £7.5 billion in value as technology and consumer practices advance.

Compared to 4 percent of total e-retail sales in 2011, 2012 saw M-commerce account for 12 percent of e-retail according to figures from the IMRG Capgemini Quarterly Benchmarking Index.

While the report recorded rapid increases in growth during the year, a slow-down was recorded towards the end of the year.

There is a fear among analysts that many retailers are failing to effectively develop a M-commerce presence. NFC payments are expected to further develop the use of mobile devices for e-retail.

Visa and Samsung join forces to push NFC

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