The latest data from research giant Gartner has led to expectation of an 18 percent growth in the public cloud market in 2013, with an overall value of $131 billion compared to $111 billion in 2012.

Cloud spending is being predicted to reach a total of $677 billion within the next three years, with almost half being spend on cloud advertising.

Much of the growth in the coming years is expected to come from emerging cloud markets, including Eastern Europe, Latin America and Asias. While these new markets represent rapid growth for cloud uptake, Gartner predicts that Western Europe and the US will continue to count for high level spending, accounting for more than 80 percent of new market.

"Evidence of this growth is found in the increasing demand for cloud services from end-user organisations, met by an increased supply of cloud services from suppliers", said Ed Anderson, research director at Gartner.

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