In order to retain agility and rapidly deliver new products, enterprises need to have a start-up approach to software product development or else risk being overtaken by competitors, according to Amazon CTO Werner Vogels.

The comments came as client and customer expectations of rapid delivery times become increasingly prevalent as newer technologies reduce times between software generations.

Mr Vogels speaking at the London Economist's Tech Frontiers conference said: “Enterprises can take a lot of lessons from how young businesses move really fast in delivering services that consumers really want”.

He added: “They do this by bringing a minimal viable product into the market and experiment, then working closely with customers.”

“The people who have grown up with that way of thinking about software and services, they become the new leaders in the industry.”

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