Apple has taken the top spot with consumers as the leading cloud storage provider, ahead of competitors including Amazon, Google and Dropbox.

In a survey of Internet users carried out by Strategy Analytics found that 27 percent of users had used Apple’s iCloud, compared to its nearest competitor Dropbox, with 17 percent.

The survey revealed that the cloud storage market was still ripe for expansion, with 55 percent of those surveyed having never used cloud storage services, and only 33 percent using the services on a regular basis of once or more within a week.

The survey revealed a divide in the sexes with men favouring Google and women choosing Apple’s offering.

The results also demonstrate that cloud storage services are becoming increasingly used for music storage, with around 90 percent of customers using Apple, Amazon and Google cloud storage for music files, as users move their media library content from on-site storage to the cloud.

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