Thames Water has appointed IBM as Technology and Innovation Partner in a move that is designed to develop and improve the water company’s social interaction with customers alongside overall corporate transformation services.

As part of their role as a partner to Thames Water, IBM will analyse big data and social media sources to improve customer relationships.

Analytical data gathered by IBM will be used to develop and modify services and identify opportunities for future innovation, with a particular focus on customer services and supplier relationship management.

Lawrence Gosden, asset director, Thames Water, described how the partnership with IBM was designed to deliver: “the best possible chance of delivering the safest, most sustainable and most innovative solutions”.

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