Research from analyst firm Nelson Hall, has named outsourcing firm Sitel as a leading provider of global media services, in a report on social media.

Sitel was also named in the report as a leader in delivering providing “customer experience enhancement” through social media, having acquired a 9.5 per cent market share.

customer experience enhancement through social media had been a recently growing trend, growing rapidly over the past year.

The report states demand for outsourced social media services is being driven by organisations which need to monitor and respond to posts on social channels.

Mike Cook from Nelson Hall commented on the report, saying: “Sitel is delivering a suite of offerings and platforms that give it a competitive advantage within the social media market. They are offering social media as a valuable add-on to current CMS contracts and market social media to companies which have a diverse geographic mix.”

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