IT giant IBM have moved to purchase analytics firm The Now Factory, in order to gain access to data analytics software designed to monitor customer behaviours and network performance.

The Now factory software allows the collection and analysis of real time data, with the technology being employed by leading telecommunications firms around the world.

The move to increase analytic capabilities comes as the development of mobile networks such as 4G, increases the amount complexity of raw data.

In a statement, IBM said: “The demand for this type of software is being driven by the explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction”.

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