Sainsbury’s have broken the £1 billion milestone for online sales in its second quarter.

The supermarket recorded a 16 per cent increase in online sales year on year, with more than 190,000 customers accessing the site every week.

The online sales success comes as supermarkets move to capitalise on the increasing trend of online shopping as customers move away from the high street.

Jon Rudoe, Sainsbury’s online director, said: “We’re confident there is still a huge amount of potential for growth as our online grocery operation continues to complement our core supermarket business.”

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