Facebook purchased analytics start-up Onavo, as part of its move to improve its service offering to advertisers.
The acquisition of Israeli based Onavo, which specialises in mobile analytic services, comes as the sites user base increasingly employs mobile technology to access Facebook services.
Services provided by Onavo include data monitoring, app performance, and battery life capabilities. The analytics company announced that it would be involved in Facebookâs Internet.org programme, designed to bring affordable broadband to the developing world.
Facebook commented that: "We expect Onavo's data compression technology to play a central role in our mission to connect more people to the internet, and their analytic tools will help us provide better, more efficient mobile products".
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