A new SAP study has revealed that Indian consumers are among the top drivers of mobile commerce (m-commerce).

The SAP study revealed the impact and prevalence of mobile commerce services in India, and how new technology has redefined how consumers engage with businesses and purchase goods.

The study found that 97 per cent of Indian respondents wanted to have greater access to mobile commerce services from businesses including banks, retailers and utility companies.

78 per cent of mobile commerce user respondents paid bills using mobile technology while more than half of the consumers made entertainment services purchases through a mobile device.

Neeraj Athalye, head of sales at SAP, said: “"The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed".

Government provides £150 million in funding for mobile telecoms coverage