The BBC has placed a tender for a web analytics system for marketing and web reporting, with the total contract value given as £18 million over three years.

The analytics system would be used to gather data used for regulatory reports as well as being used to drive overall efficiency and value for money for licence payers.

The analytics services are divided into two lots, one being a single supplier framework for the general analytics services, and the other lot being a multi-supplier framework for specialist services including predictive and social media analytics.

BBC tenders for mobile services provider