HTC has reported worse than expected profits for its fourth-quarter, with a net profit of T$0.3 billion despite significant cost-cutting practices.

The net profit compares to T$1.01 billion in the same quarter of 2012, and fails to meet the expected amount of T$721.71 million according to Reuters.

Despite marketing campaigns HTC has struggled to differentiate its brand from the likes of Samsung and Apple, while attempting to move away from continued poor market performances, which seek to put off customers from investing in devices which may not be supported should the company fail.

Currently HTC hold a 2.2 per cent global market share, compared to the 10.3 per cent it used to hold in 2011.

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