Only 10 per cent of SMEs have optimised websites for mobile usage according to a new survey, with £77 billion being lost in annual revenue from a failure to upgrade website infrastructure.

The survey carried out by Impact Research on the behalf of digital marketing firm hibu revealed that 45 per cent of the total 900 SME respondents do not have a website despite an understanding that such a capability had significant sales and growth potential.

The research concluded that: “the opportunity for SMEs and mobile is huge and we hope it will spur many into action. A simple change to their digital presence could unlock significant new revenue.”

Matt Anderson, chief digital officer at hibu, said: ““Local businesses need a site that renders well on phones and tablets, or they are missing out on dramatic growth because ‘on-the-go’ people around them can’t see their website well.”

Small businesses routinely paid late by large firms

Francis Maude announces SME purchasing plan