Bulgarian outsourcing group Sofica acquired has been purchased by U.S based TeleTech Holdings.

Sofica Group which provides customer management services will be merged with TeleTech’s customer management services section under the deal, providing services to a Central and Eastern European client and customer base.

TeleTech provides technology and analytics services to Global 1000 clients, the acquisition of Sofica is designed to develop the firm’s European presence and provide cost competitive services to multiple languages.

TeleTech's chief operations officer Martin DeGhetto said: “We are excited to add Sofica Group's exceptional customer lifecycle management services, multichannel capabilities and talented team to the TeleTech family".

He added: “The acquisition expands our footprint and language capabilities, and demonstrates our commitment to serve multinational Global 1000 clients. TeleTech now has strong leadership and a powerful local brand presence in Central and Eastern Europe."

The deal is expected to be formally finalised within the next week.

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