Aviva is planning to invest savings made from business efficiency drives in developing analytics services and digital systems.

The investment will come from £360 million in savings made in 2013 from various cost reduction schemes.

The investment is designed to fuel long term growth with big data being employed to deliver predictive analytics.

Aviva Group CEO Mark Wilson, said: “Part of what we want to do is reallocate some of future expense reductions; we want to reallocate that to other initiatives. nitiatives like digital, initiatives like automation, initiatives like investment in our predictive analytics of our underwriting, which will improve our business long term.”