Basildon Borough Council employs Microsoft Dynamics CRM platform designed to promote greater citizen engagement.

The platform is designed promote the councils “Customer Experience Programme” and allows for the collection of customer details within a single system, allowing for the creation of a timeline and insight based responses.

The new CRM platform will allow for future growth and expansion of services while allowing for greater CRM integration with other public services.

Borough residents will be able to request assistance via online applications, they will also be able to track the progress online.

James Dansey, Dynamics CRM implementation project manager at Basildon Borough Council, said: "We see Dynamics CRM as being a key enabler of change and the catalyst for the realisation of significant efficiency savings”.

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