Sitel UK is opening a new customer care centre in Coventry city centre. Sitel currently employs approximately 2400 staff across their six UK sites and this new site is due to create 300 new jobs immediately with the hope of creating another 300 in the medium term.

With Severn Trent announcing their restructuring plans earlier this month and the potential loss of 500 jobs in the area, this new deal comes at just the right time.

TDC, Denmark’s largest telecommunications company, outsources its customer support to Sitel