The multi-brand online retailer has agreed a deal with IBM to move to a hybrid cloud model to support digital and mobile transformation. It hopes it will improve customers online shopping experience and empower its workforce collaborate more easily and improve productivity.

Shop Direct’s brands include Very.co.uk, Littlewoods.com and isme.com. It delivers more than 48 million products a year and clocks up over a million daily visitors across a variety of online and mobile platforms.

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