Sitel has expanded further in EMEA by opening a second customer experience centre in Bulgaria, creating more than 400 new jobs in the process.

Sitel has already invested considerably in Bulgaria as a location for offshore outsourcing. The company opened its first centre in Sofia in 2006; it has invested over $2.2 million in the local economy since that time.

Ivan Portnih, mayor of Varna where the new centre is being opened, commented: “This investment is a testament to the potential that the city, with its young, educated and skilled people, is holding. I hope that this will set an example for many other investors to find a good environment for the development of their business in our city.”

Bulgaria was heralded as a top choice for offshore BPO earlier this year, coming third in Cushman & Wakefields’ BPO and Shared Services Location Index, beaten only by Vietnam and the Philippines.

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