Accenture has launched its new Analytics Applications Platform, analytical software focused on industry and function-specific applications.

So far, the platform offers four applications: three that support the retail industry’s trade marketing, demand forecasting and fraud detection strategies, along with an inventory optimisation application designed for manufacturers.

The platform was originally attained through Accenture’s i4C Analytics acquisition in May 2014. More recently, Accenture acquired independent Salesforce consultant Tquila in a bid to advance in the CRM consultancy market.

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Related: Accenture Buys Salesforce Consultant Tquila