The international business outsourcing partner arvato has won a five-year contract to provide a multichannel customer service operation for BMW Group in the UK and Ireland.

Through this partnership, arvato will support customers of brands owned by the group such as BMW, MINI and Motorrad across telephone, email, web chat, SMS and social media. As a result, arvato will handle approximately four million customer and retailer interactions per year.

Debra Maxwell, CEO, CRM & public sector, arvato UK & Ireland, said: “We’re excited to extend arvato’s successful relationship with the BMW Group into the UK and Ireland, applying our expertise in customer relationship management for the automotive industry to create a long term, flexible and successful partnership.”

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