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Accenture acquires digital agency IMJ Corp

12 Apr 2016 12:00 AM | Anonymous

Accenture has made its second acquisition of 2016 after buying a majority stake in IMJ Corp, a Japanese full-service digital agency.

The company aims to build on Accenture’s digital business in Japan by boosting the resources of the company’s $3 billion interactive division. This is thought to be the last of a total of five acquisitions to strengthen Accenture interactive division – which focuses on providing digital marketing across US, Asia-Pacific, Latin America and the Baltics.

Shelly Swanback, the group operating officer for Accenture Digital, claimed that the interactive division is the fast growing across the group. “We are hiring top designers, experienced architects, marketers and technologists”, she added.

Pierre Nanterme, Accenture’s CEO, said: “Accenture Interactive is clearly one of the strongest growth sectors in Accenture overall.”

The IMJ Corp acquisition is the eighteenth executed by Accenture in the past 12 months and is part of the established company leadership goal to spend $1 billion in acquisitions – between 2013 and 2015, Accenture acquired 38 companies.

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