Firstsource Solutions has been appointed by BBC Worldwide to provide bespoke ‘digital customer support’ for its newly-launched BBC Store ‘buy-to-keep’ programming service, which will allow viewers to buy content online.

The BBC aims to keep improving the service in line with customer feedback.

For weekly news updates, subscribe to our email newsletter.

Related news:Firstsource named Outsourcing Contact Centre of the Year for the second year running