At the opening of Oracle OpenWorld 2016, Oracle executive chairman and CTO Larry Ellison declared that the company would be “aggressively moving into infrastructure” offering to beat Amazon’s AWS services on both speed and price. In his speech, he talked about offering a more versatile platform, allowing customers to "lift and shift" anything they like. He also talked about reducing the costs associated with the services offered. With computer service firms facing up against each other over different services and sectors, Amazon will be loath to end up losing ground in a market where it feels comfortable.

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