Wax Digital has revealed four different ‘personas’ that define how procurement professionals are driven by innovation and change. Based on a study of 100 UK procurement executives, Wax Digital categorized respondent into four groups. 18% of respondents were ‘high-level visionaries’, committed to technology and using data insights to influence business innovation; 36% are ‘enlightened activists’, successfully driving change and delivering business value through high technology adoption; 30% are ‘early strategists’, still sowing the early seeds of procurement innovation with many opportunities ahead of them; 20% are ‘pragmatic professionals’, less innovation focused but still open to using it to improve procurement practice. Daniel Ball, director at Wax Digital said “What’s really positive about these findings is that almost all procurement professionals see value in innovation and are involved in it”.

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