As the recession begins to fade, companies have a renewed interest in developing innovative strategies to increase revenue, enhance working capital and retain their most valuable assets - clients. The days of aggressive labor arbitrage and transaction cost reduction are a thing of the past, replaced with intelligent cost management practices, optimized business process management and the utilization of advanced analytic tools to drive the business forward. The new lever being pulled today is achieving breakthrough business value and performance by aligning people, process and technology in unique ways.

Most viable organizations realize they have highly efficient processes that streamline efforts and significantly reduce costs. Though most have cracked the efficiency code, they are unaware that there is an effectiveness goal that can drive even greater business value.

While each function or department in an organization optimizes their part for efficiency, there are key inflection points where potential leakage can occur and hamper the overall effectiveness of the processes and ultimately business performance. In addition, most companies don’t have a sense of how good or bad their processes are and how much value is being leaked.

Knowing greater business value can be attained through both efficient and effective business process management is the first step toward optimized business results. Understanding the complete process end-to-end, and all of the critical connection points, creates levers for increased effectiveness. This, coupled with the availability of critical data and benchmarking against similar processes cross industry, crystallizes the road to true business effectiveness.

A solid and detailed plan, that leverages efficiency and drives effectiveness, one that is tailored to the client and implemented in a modular fashion delivers significant business results. In 2009, Genpact launched a structured and scientific methodology for managing end-to-end business processes called Smart Enterprise Processes [SEPSM] which delivers two to five times the impact on improved cash flow, increased margins, revenue growth and other targeted financial and operating metrics. We support our clients in their quest toward true effectiveness using process as an underutilized lever.